The importance of scent in business, rentals, and selling your home
When it comes to creating the right impression, we often think first about what people see, how a shop window looks, how a home is staged, or how tidy a rental property is. But there’s another powerful factor that’s often overlooked: scent.
Our sense of smell is directly linked to memory and emotion. The right scent can make people feel relaxed, welcome, and positive about a space, while the wrong one can leave a lasting negative impression.
In business
For businesses, especially those welcoming customers or clients, scent can be a subtle but effective tool. A warm, inviting fragrance in a reception area or shop floor creates a sense of comfort, encouraging people to linger longer. Studies show that customers are more likely to return to spaces where they felt good, and scent is a key part of that first impression.
In the home
Scent shapes how we feel at home too. A favourite candle, reed diffuser, or fresh flowers can transform a space, lifting mood and creating a sense of calm. It’s about making a house feel like a wee sanctuary not just for visitors, but for yourself too.
In rental properties
For landlords, scent is often the very first impression a potential tenant gets when they step into a property. A clean, fresh aroma suggests a well-maintained home, while musty or lingering odours can put people off before they’ve even taken a proper look around. Neutral, light scents work best for rentals, creating a sense of “ready to move in.”
It’s essential to give the property a thorough deep clean before viewings. Where possible, use cleaning products that leave a pleasant fragrance rather than strong bleach. Subtle floral sprays or plug-ins can help create a welcoming atmosphere if needed.
When selling your home
When it comes to sales, scent can genuinely influence a buyer’s decision. Alongside presentation and lighting, a welcoming fragrance can make a property feel instantly more appealing. Think fresh coffee, subtle citrus, or a gentle woody fragrance. Not too overpowering, but enough to create a sense of warmth and homeliness.
The takeaway
Scent is invisible, but powerful. Whether you’re running a business, preparing a rental, or selling a home, the right fragrance can help create the atmosphere you want people to feel. It’s not just about appearance, it’s about experience.
Our suggestions on how to choose the right scents for each space;
Living Room
- Subtle vanilla or amber – creates warmth and comfort
- Soft woody notes – add sophistication without being overpowering
Kitchen
- Fresh citrus (lemon, orange, grapefruit) – clean and uplifting
- Herbal scents (basil, rosemary, mint) – light and natural
Bedrooms
- Lavender – calming and helps with relaxation
- Soft floral (jasmine, rose) – soothing and inviting
Bathrooms
- Eucalyptus or peppermint – fresh, crisp, and clean
- Cotton or linen scents – signals freshness
Hallway / Entrance
- Light citrus or green tea – welcoming and energising
- Subtle neutral scents – to create a positive first impression
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Looking for inspiration on scents?
This isn’t a paid promotion, just a few of our go-to favourites:
The Apothecary range is our favourite at M&S.
Lots of choice at Dunhelm, and we love the Churchgate range.
Well known for beautiful scents but at the higher end, price wise – Neom
Thinking of selling or letting?
At Brikk, we believe presentation is everything, and that includes scent. We’re happy to advise on the little touches that make the biggest difference when showcasing your property.
Email info@brikkhaus.com or call us today to chat more about how we can help you on your property journey. Telephone +44 1382 540545.
